The best method to keep an eye on and quantify campaign success is via an ad tracking tool. Ad tracking technologies provide a single platform to assist increase sales of a company and provide understanding of impressions and demographics. These resources provide insightful information that helps to find fresh marketing prospects, create focused marketing campaigns, handle client relationships, and convert leads.
Benefits of Ad tracking tools.
- It helps in improving content and campaigns.
- It enables you to learn and understand more about your customers.
- It allows businesses to convert and increase advertising revenue.
Growing online presence, raising brand recognition, and always refining methods to contact prospective clients are all part of digital advertising. Ad monitoring software facilitates campaign optimisation, improved ROI, and important data for companies.
Listed below are some of the most widely used and successful ad tracking solutions according to their user interface, integration possibilities, and tracking and reporting features.
HYROS
A proven ad-tracking tool, HYROS has the ability to greatly boost the return on investment (ROI) of digital enterprises via the use of artificial intelligence (AI). The eCommerce, agency, call funnels, and information industries may all benefit from the many toolkits that HYROS provides.
Key Features:
- It tracks key KPIs, including calls, leads, sales, and returning customers.
- It helps you target better customers by increasing the number of close calls.
- HYROS uses AI technology for improved ad targeting at less cost.
- It helps you make better and data-driven decisions.
- The platform increases eCommerce ad profitability.
- It tracks advanced call metrics like qualified calls, show-up rates, and additional offline sales.
Not only that, but HYROS also includes a creative reporting suite that allows you to determine which of your organization’s advertising creatives are doing the best.
Voluum
Voluum stands as a comprehensive solution for tracking all your digital campaigns within a single software platform. With its robust features, Voluum empowers users to meticulously monitor the performance of each campaign, discerning what strategies yield optimal results. By providing detailed analytics and insights, Voluum enables marketers to make informed decisions, allocating resources where they generate the most significant impact. In essence, Voluum serves as an indispensable tool in the arsenal of any digital marketer, facilitating the optimization of campaigns and maximizing return on investment.
Key Features:
- It allows 40+ software integration with other platforms
- It helps to identify suspicious clicks and visits in reports
- Voluum has an intuitive UX and contemporary design
- The traffic Distributed AI feature of Voluum analyses data daily and sends traffic to campaigns, offers, landing pages, etc., that are performing the best.
An wonderful tool for managing your affiliate programmes, the software monitors the success of links and provides you with insights.
Cometly
Cometly emerges as a dynamic ad tracking software designed to streamline the process of monitoring, analyzing, optimizing, and scaling ad campaigns for businesses. By offering robust features, Cometly facilitates enhanced ad attribution, providing businesses with valuable insights into the performance of their advertising efforts. With detailed analytics and decision-making tools, Cometly empowers users to make informed choices, ensuring that resources are allocated efficiently and campaigns are continually optimized for maximum impact. In essence, Cometly serves as a vital ally for businesses seeking to navigate the complexities of digital advertising, driving growth and success through data-driven strategies.
Key Features:
- It accurately tracks every sale to the correct ad and uses data to improve ad performance.
- It offers integration with ClickBank, Instagram, Facebook, and Shopify.
- The platform provides training videos to help users get started with the platform.
- Other key features of Cometly are Attribution modeling, Multi-touch attribution, ROI tracking, Conversion tracking, and Cross channel attribution.
BeMob
BeMob emerges as a powerful real-time data reporting and ad tracking software tailor-made for media buyers and affiliate marketers alike. With its comprehensive suite of features, BeMob empowers users to track the performance of their advertising campaigns with precision and accuracy. By providing real-time insights into key metrics, BeMob enables media buyers and affiliate marketers to make data-driven decisions swiftly, optimizing their campaigns for maximum efficiency and profitability. Whether it’s monitoring traffic sources, analyzing conversion rates, or optimizing ad spend, BeMob serves as an invaluable tool in the arsenal of digital marketers, facilitating growth and success in the competitive landscape of online advertising.
Key Features:
- BeMob is the one-stop solution for tracking, managing, optimizing, and analyzing Ad traffic.
- It helps to analyze campaigns and boost ROI.
- It has a safe tracking feature to keep data securely in the cloud without needing a different server or software.
- It has introduced weekly improvements to optimize work and increase productivity.
- It provides notifications through email to help users be aware of all the ad campaign changes, thus preventing potential loss.
- BeMob offers affiliate marketing features such as Real-time click tracking, Campaign management, Smart links, Multi-device support, and Performance Analytics (Affiliate)
Meta Pixel
Meta Pixel, formerly known as Facebook Pixel, stands as a pivotal tool in the realm of digital analytics. Implemented through JavaScript code on websites, Meta Pixel enables precise tracking of visitor activity, offering invaluable insights into user behavior. By capturing data on interactions such as page views, purchases, and sign-ups, this analytics tool furnishes marketers with the information needed to optimize advertising campaigns effectively. Armed with the insights gleaned from Meta Pixel, advertisers can refine targeting strategies, tailor content to audience preferences, and ultimately enhance conversion rates. In essence, Meta Pixel serves as a cornerstone in the architecture of successful digital marketing campaigns, providing the means to understand, engage, and convert audiences with precision.
Key Features:
- Meta Pixel offers one of the most powerful targeting capabilities and builds custom audiences.
- It helps build a lookalike audience to reach a more relevant and tailored audience.
- It can track key performance metrics to keep checking Facebook Ads performance.
- It allows optimizing conversions based on your business needs, whether sign-ups or purchases.
How to do Ad Tracking on a social media platform?
Advertising on many social media sites requires one to be specific about the objectives one wishes to accomplish. To maximise your budget and choose an advertising platform, keep in mind a number of things.
Best and most popular advertising platform is Facebook. Using Facebook Ads, it facilitates reaching and influencing the largest number of targeted audiences. Think about Facebook Ads as a platform for advertising and experience its special targeting function, which is a lookalike audience. Users of the site may choose, among other criteria, who sees your advertisements according to their nation, language, age, city, postcode, and many more.
Instagram has several segmenting choices, much like Facebook, its parent firm. Still, the segmented audience becomes smaller because of its relatively tiny user base. This is the best platform if you want to employ imaginative images and videos to reach internet users between the ages of 18 and 49.
Being primarily a professional networking site, LinkedIn is often used for B2B advertising. Targeting a particular professional audience, such as HR Managers in New York, is made easy using this advertising platform. One of the most appealing advertising media is their Sponsored InMail.