Among young people today, Instagram ranks high among the social media sites they use. Instagram, which has more than 2 billion monthly active users, is one of the five most popular social networking sites of 2022. The global Instagram demographics reveal that a significant portion of the Instagram user base consists of individuals between the ages of 18 and 34. Hence, it is the ideal venue for conducting business. Businesses can improve their Instagram account management and growth with the use of marketing tools.
Relevance and popularity of Instagram with Millennials and Gen Z
The younger generation, known as Gen Z, is completely drenched in their smartphones. They are proficient with mobile devices and enjoy spending their leisure time exploring new applications, goods, and services. The mobile-only software, Instagram, is accessible and simple to use. The majority of millennial and Gen Zers’ time is devoted to their phones. Because of Instagram’s global reach, it is imperative that companies seize this chance to promote their products and services on the platform.
For brands, this is a chance to carve out a space in the digital marketplace. Customer acquisition won’t be an issue if your brand gets popular among millennials. Making a compelling proposition to the youth of Generation Z is all that’s needed to launch a successful company.
How marketers and online businesses cannot ignore Instagram as a marketing channel?
More businesses should join Instagram because of the target demographic it has. Nevertheless, the network can also be utilised by online firms and marketers to cultivate a faithful clientele. With their mission-driven offerings, they can reach consumers on an emotional level while also spreading the correct message. Among its many features is the ability to live-stream films, share photos, and create reels. The platform is free to use.
With the correct application, every feature has the potential to turn casual browsers into paying clients. This platform is perfect for a startup looking to gain exposure. A well-established company, on the other hand, can expand by boosting interaction, marketing the brand in innovative ways, and collecting insightful data from customers. In order to boost your sales and lead generation, let’s have a look at some of the top Instagram marketing tools.
Flick
As far as hashtag tools go, Flick is at the top. Reliability, quickness, and hashtags are the cornerstones of their Instagram scheduler. Your Instagram posts can be better planned, organised, and scheduled with its guidance. Discovering and analysing Instagram hashtags is another useful function.
Use Instagram Analytics to boost growth and get clarity. Determine what is bringing in the most success for your brand and build around that. Take stock of your Instagram account as a whole and make strategic improvements by monitoring important indicators. They offer training, templates, and advice to help you level up, whether you’re just starting out or managing several clients.
ManyChat
Using ManyChat is a breeze. An interface for viewing code is not available. Lead generation, customer service, and marketing may all be automated with its help. Get consumers to the checkout page by answering their questions and making quizzes on your products automatically. Automated interactions can save you time by qualifying leads. Email addresses and phone numbers are gathered and saved by it.
On top of that, it intervenes when necessary and has real-time conversations with eligible leads. Launch campaigns driven by message to increase your follower count, comment count, and reaction count. As a result, automating responses to customer support inquiries can increase customer happiness while decreasing support staff workload.
Combin
Effortless Instagram marketing solutions are offered by Combin. For individuals who wish to familiarise themselves with the app first, their beginner package is ideal. On the other hand, influencers, medium-sized enterprises, and advertising agencies who handle multiple Instagram accounts will find the business plan to be the most suitable.
With the use of artificial intelligence, Combin Growth quickly sorts search results according to gender, language, and bio. This further refines and targets your search results. Also, with the Combin Growth Business plan, you can unfollow as many people as you want. If a user doesn’t follow you back, it will unfollow them automatically.
Gleam
Instagram contests and giveaways are made easy with Gleam. They provide a hand in managing initiatives that attract customers and boost sales. Effortlessly manage campaigns with features like automated entry validation and the option to manually or randomly select winners. Their mobile-friendly widget can be easily integrated onto any website, and they offer free hosting for landing pages where you can run your contest.
Use Instagram’s hashtags, mentions, and manual selection to gather photo and video contributions. Connect all of your social media accounts and email marketing platforms to your campaign. Thanks to Gleam’s adaptable design, you can quickly incorporate any of the supported activities into your campaign by simply dragging and dropping them.
Tailwind
You can automate complicated aspects of your social media marketing using Tailwind, allowing you to develop smarter and quicker. With the flick of a button, you can make your images look like they belong on social media. Layout customisation, thousands of curated colour palettes, and instant edits are all part of it. As a result, you can wow clients with polished designs with its assistance.
With Tailwind, your social media posts will be published automatically. For instance, it boosts engagement by releasing posts during peak engagement times for your target demographic. Get in touch with other Instagram artists and find more about their fresh perspectives.
Summary
Instagram has revolutionised the way businesses operate. People, famous people, businesses, and content makers all adore this photo-centric app. The one-of-a-kind visual content presents a fantastic chance for online store promotion. Instagram should be a part of any company’s digital marketing plan. All the Instagram marketing tools that may assist businesses with post management, scheduling, contest organisation, and more have been covered in this article.